Stop Stressing Out About Content in 2021
Oh, content plans…we all LOVE this topic. *Insert a flood of dramatic sighs and eye rolls* Love it or leave it, social media remains the crowned winner for small business owners. Let me tell you WHY you can’t afford to not have one of these in your business strategy or social media arsenal.
Genuine connection happens on social media. Beyond that, you’re able to plug into experts’ brains on places like Facebook groups whenever you have a question about something specific or technical. And, for better or worse, we all connect via content.
It’s never been more important to have a solid plan for yours than now. Places like Facebook and Instagram get more crowded and oversaturated each and every day. So, you need a content strategy that not only connects with your ideal audience. It has to also convert.
Here’s a small list of things you’ll already need to know about before you create your content plan for 2021:
- Your ideal client avatar
- Your offers, services, or programs
- How you (and your offers) solve your ideal client’s problems
Why you can’t ditch or ignore social media…
These online platforms us virtual bosses leverage as our digital watercooler have never been more important. We’re still in the middle of a pandemic, and there are tons of people still left scrambling while unemployed. Yet opportunity flourishes online for those who know how to navigate in these popular online spaces. Here’s why…
- It’s (almost) pandemic-proof
- It’s free to use
- It’s accessible to almost the entire world
- It’s where everyone hangs out online
- It’s the best place (and way) to get clients
Attract leads, convert buyers (H2)
Landing clients seems like it’s an exclusive, high-end art: some can masterfully swipe their proverbial brushes on the canvas and create some stunning pieces, while others are stuck drawing stick figures.
Sound relatable? Well, let me ask you a few questions before we chat more about your content plan…
How much do you talk about your business, services, or offerings online in a single week?
When you’re a business on social media, you can’t afford to just have followers. You need buyers, which warm up and come from leads. And in order to entice them down from that shelf you just can’t seem to reach yet, you need to have a clear message, a gripping or compelling hook, and a little expertise.
Let’s get down to business (to defeat the Huns…) (H2)
I love me some classic Disney movies (in case you couldn’t tell). Nothing pumps me up more than Mulan’s I’ll Make a Man Out of You. It’s kind of like my “fight” song. Whenever I’m feeling uninspired, Donny Osmond perks me right back up like a cup of Joe.
So, content plans. You either love it or hate it, right? Sigh no more, my friend. I’m about to simplify this for you in a way that drags away those grey clouds overhead. Grab some sunblock and let’s go sink our feet in nice, warm sand.
I’m the kind of girl who likes to keep things as organized as possible. Up in my mental filing cabinet, I love me a good formula. So, of course, I had to break this down and leave you with an easy one to help beautify your content and start converting…
The content story formula (H3)
For the first part of my content planning formula, I love starting by jotting down my goals the ol’ fashioned way. We start with goals because they help us mesh our content with a clear purpose. Ask or write down a list of questions if you can’t seem to find one. Not only will you prematurely have a list of topics to potentially talk about, you’ll agitate your creative muscle enough to really spark up those conversion-worthy ideas.
Here are some sample questions you may ask during this exercise:
- Is your goal to teach someone a fancy tip on Asana or on lead gen?
- What content has been done before, and how can I tweak it to make it better or my own?
- Have you made mistakes? What have you learned from them?
Next up, we have what I call the brain dump piece. Once you have a healthy list of questions or ideas, it’s time to simplify them down into what I affectionately call a content story (or a series of interconnected pieces of content that all speak to one subject or all have a focused call-to-action).
Now, before you go and get overwhelmed again, I wanna chat about how content stories changed my entire business.
Why content stories can simplify your content strategy (H3)
Writing content is hard only when you don’t have a clear plan. I’ll say that again for the people in the back. Writing content is only hard when there’s no clear plan marrying it all into one. Your story acts kind of like a glue that seamlessly holds all of those loose ends and fraying pieces together. Beyond that, it takes the hassle out of content creation as a whole because your hyper-focused on pieces of a larger topic.
If you get stuck, and you can’t write at least a week’s worth of content revolving around one content story topic, then it’s not broad enough. When you pick your story subject, you want to know how many individual pieces (and where you’ll be posting them). This may look something like…
- A blog post
- 5 IG or FB social media posts
- A YouTube video
- Several IG lives
Lastly, when you’re Frankensteining together your content story (and your content plan should have at least two per month) with smaller pieces, always fall back to the basics to help you create a content plan that directly speaks to your ideal client’s problems:
Creating your content plan (H2)
There are several ways you can make your content plan, but I think Google Sheets is your best option to start. It’s online, so you’ll never lose it, and it’s easy to use. If you’re fancy or familiar with popular project management tools (like ClickUp or Asana), you can plug this in those.
If you want more information or help creating a content plan that connects with leads and converts them into buyers, I’m currently accepting waitlist applications for the month of February for my 90-minute coaching intensives. You can also join me LIVE this Friday (January 22nd) at 12:00 PM CST on YouTube. I go live each week to give my subscribers free coaching. This week, I’m talking all about content that converts!
Another good way to create your content plan is perfecting your business’ brand messaging and branding. I talk all about how to do this in my mini-course, the Craft Your Clarity Branding Bundle. Use code BOSSSAGA to save $20!
In this no-bullshit mini-course, you’ll figure out how to craft an authentic brand & clarity YOUR way without all the noise distracting you and templates that make you blend in with the other thousand people using them.